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MEMBERSHIP SELLING AND
SALES MANAGEMENT INSIGHTS

The Important Difference Between Storytelling And Story Sharing

The Conversations You Need To Be Having With Your Membership Reps

Are You Forgetting Something Important?

Your Best Strategy For Ensuring That New Members Stay Engaged

The Gamechanger For More Productive Member Reps

Do You Know What Your Membership Reps Are Sending?

Don't Hang Up Without Leaving A Voicemail

What Defines An Active Membership Sales Rep?

We Have A Challenge For You

Why Monthly Sales Goals Aren't Enough To Track Member Rep Performance

Slow Down For Membership Sales Success

Stop Talking About Your Chamber

Put the Focus on Your Chamber's Mission and See Results

What’s Different About A Holman Brothers-Trained Chamber?

Is It A Good Idea To Invite Prospects To Chamber Events?

How You Can Help Your Membership Reps Knock It Out Of The Park

The #1 Thing Your Membership Sales Reps Need

Is Your Chamber Struggling With Retention?

Balancing Staff Needs & Sales Roles

Which Is Better - Email Or A Call?

Membership Sales Starter Kit - How To Get Started With Process

Selling Price vs Selling Value

How To Get Through To The Decision Maker

Playing The Right Role At Events

What You Need To Know About Researching Prospects

What To Do If You're Having Trouble Creating Urgency For Prospects

I Don't Do Outbound Sales Calls. How Can Holman Brothers Help Me?

Membership Sales Myth - Your Chamber Is The Right Fit For Every Business

Membership Sales Myth - All I Need Is A Great Salesperson

Membership Sales Myth Busting - Who Makes A Good Chamber Member Rep?

Go For The Appointment, Not The Sale, Part 2

Go For The Appointment, Not The Sale Part 1

Don't Hang Up Without Leaving A Voicemail

When Is Enough, Enough?

The Most Effective Way To Evolve As A Membership Professional

Ditch The ''What You Get'' Pitch. Instead, Try This...

The Gatekeeper Isn't The Enemy

Recruiting Notes: What To Capture & What To Do With It

Jot This Down. Recruiting Notes Are Important

You're Spending Too Much Time On Prospect Research

Re-Focus On Major Investors To Move Your Chamber Forward

Still Working Remotely? Six Tips To Stay Focused, Motivated & Productive Amidst The Distractions Of Working From Home

Tame This Time Sucker To Step Up Your Productivity Game

Work Smarter, Not Harder

Holman Brothers' Top 7 Reasons To Utilize Prospecting Message Maps Part 2

Holman Brothers Top 7 Reasons To Utilize Prospecting Message Maps - Part 1

Prospecting Calls Are Alive & Well

''SPIN'' To Win New Chamber Members

9 Things To Remember About Chamber Membership Recruitment In Good Times And Bad

Sincerity Sets The Stage For Building Rapport With Prospects

Use This Subtle Technique To Build Rapport With Prospects

Not Everyone Is Going To Like You

The 80's Called. They Want Those Hard-Close Sales Techniques Back

Three Tips For Improving New Member Retention

The Art Of Persuasion Is Overrated

The Time Is Now To Implement A Standardized Membership Recruiting Process

Managing Membership In An Instable Environment

Questions About Membership Sales & Retention? Bring Them On!

If You Can Measure It, You Can Manage It

Implementing Process Yields Results In Little Rock

Creating A Win-Win Compensation Plan For Member Reps

Is Your Organization Structure Limiting Membership Sales?

How Are You Spending Your Time?

One ''Intangible'' Benefit Of Membership Has Never Been More Tangible

Are You Selling Or Struggling?

The New Normal For Chamber Membership Renewals

Use Message Maps To Make A Better Impression On Prospects

Catalyst, Champion, Convener - It's Time To Tell Your Chamber's Story

If We Could Give Just One Piece Of Advice...

Doing As Much (Or More) With Less

Selling To Retain: Start At The Top

Retain Sponsor Revenue To Protect Your Bottom Line

Shift Your Focus For Successful Post-Pandemic Member Prospecting

Accountability Drives Success In Membership Sales

Why We Don't Recommend Discounting Membership Prices

Prospecting Success Is A Numbers Game

Getting Back In The Game - Next Steps For Prospecting As Businesses Re-Open

What Should I Be Doing? When Can I Sell Again?

Right Now It Shouldn't Be Members-Only

How To Handle Renewals During The COVID-19 Pandemic

Communicating With Your Members During A Pandemic

Chamber Membership Sales & COVID-19

Putting Our Membership Sales Tips Into Practice

Less Pressure, Better Results

Change This One Thing To Make Sales Calls Go Smoother

Recruiting For The Long Run Part 2 - Major Investors

Recruiting For The Long Run Part 1 - Small Businesses

But They Said They'd Join In January

Kick Your Chamber's Bad Hiring Habits In Membership Sales

Urgency Isn't Created. It's Discovered.

You're Doing It Wrong: Staff Vs. Sales Meeting

The Likely Reason Your Chamber Isn't Growing Its Revenue

What To Look For In A Membership Rep - Part 2

What To Look For In A Membership Sales Rep

How Major Investors Can Get A Better ROI From Chamber Membership

Strategies For Creating Lasting Bonds With Major Investors

Retention Hinges On Recruiting The Right Member

The Recruiting Landscape Has Evolved - Can Your Team Keep Up?

Don't Expect To Be An Overnight Success

Asking For Help Just Might Be Helpful

Five Tips To Help You Get Past A Gatekeeper

How To Keep Prospect Conversations Moving Forward

Temper Your Enthusiasm

One Secret To Retaining First Year Members

9 Tips To Write Better Emails

Measuring Progress Beyond Sales Quotas

Stimulating Member Referrals

Extraordinary Session At ACCE - Sharing The Content With You

Probe, Don’t Preach

Was That a Trick Question?

Can You Send Me Information?

Retention Hinges On Recruiting The Right Member

For many chambers of commerce, member retention is a struggle - particularly for first year members. It's a revolving door of sorts. As membership sales reps are bringing new members in, others are headed out the door.

With all the chamber has to offer, it's hard to understand why retention can be such a challenge.

In our experience, it boils down to a single issue. Sometimes chambers are not recruiting the right members from the start.

Even if your chamber provides the best in member service, benefits and value, you will not see great retention rates if you are recruiting members who are not a good fit for the chamber.

Last week, Holman Brother Doug presented on this very topic at the Illinois Chamber of Commerce Executives Fall Conference.

It's information that every membership sales rep should take to heart.

Check out the slide deck below.

If you have questions, please remember, we're easy to talk to, and we're here to help.

Share: https://www.holmanbros.com/insights/Blog19/Retention-Hinges-On-Recruiting-The-Right-Member

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