MEMBERSHIP SELLING AND
SALES MANAGEMENT INSIGHTS

The Time Is Now To Implement A Consistent Membership Recruiting Process

If you’ve been following our posts for any length of time, you know that we believe a successful member recruiting strategy begins with a consistent and repeatable process that is easily understood across a chamber’s entire membership team.

It can be game-changing. And if your chamber is still leaving one of its most significant revenue-generating activities to chance. It’s time to make a change.

Here are a few things to consider when developing a standardized membership recruiting strategy for your chamber.

TAKE IT STEP BY STEP

Your chamber’s membership recruiting process should include a step-by-step, pre-defined set of linked interactions to identify, qualify and recruit prospective members. For example, your plan might include instructions on how to prospect, the types of questions to ask, how to prepare a proposal, etc.

Developing easy-to-follow, step-by-step plans with explicit objectives for each stage of the recruiting process will result in a better prepared and ultimately better producing membership team.

ELIMINATE DISCONNECT BETWEEN LEADERSHIP & MEMBERSHIP REPS

Everyone with a stake in your chamber’s membership recruitment performance needs to have a shared vision and understanding of how your membership recruitment process works.

Member services consultants and chamber leadership should utilize the same vocabulary and understand that recruiting opportunities are not just single transactions, but part of a process comprised of sequential stages with linked steps that must be completed to guide prospective members through the recruiting cycle.

DON'T RUSH IT

Establish guidelines of what it takes to move from one stage of the recruiting progression to the next. Make sure your reps (and management) understand why each step is essential to the process.

TRANSPARENT TRACKING

Create a transparent process that allows leadership to quickly evaluate how each member services consultant is performing so you can readily provide helpful coaching and assistance.  

CONSISTENCY MINIMIZES CONFUSION

Member services consultants that shoot from the hip instead of following a system need to “reinvent the wheel” with every attempt. Consistently applying a standardized process minimizes confusion and reduces the amount of time spent trying to figure things out on the fly. It also gives leadership the ability to diagnose recruitment challenges quickly and provide assistance to member reps who get stuck.

NOT EASY, BUT ESSENTIAL

We understand that creating a standardized membership recruitment process from scratch may seem overwhelming. But leaving membership recruitment to chance is not a strategy.

Designing customized recruiting process solutions for chambers that want to stop winging it and start upping their membership recruitment games is what we do. Our process is proven, and if you’re ready to take your chamber's membership recruitment program to the next level, we’re here to help.

Feel free to reach out with questions you have about membership recruitment strategies or other membership sales or retention issues.

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